creating value for experiences
What content is press-worthy for partners?
Which parts of a festival cause attendees to return next year?
Are partnerships at an event properly valued?
Is experiential marketing at eSports or sports events more effective?
Because the ability to read emotions, behaviors and cognitive states has left the lab and entered the real-world, answering these questions has gotten easier.
Just how impactful is live music?
MEASURING THE BIOMETRICS OF LIVE NATION, CISCO AND ANNIE CLARK
what emerging tech matters?
WHAT THOSE IN THE KNOW THINK YOU SHOULD KNOW
So, who are you?
AGENCY LIFE MEETS ACADEMIC LIFE