Proving the value of experiences
Is experiential marketing at eSports or sports events more effective?
Which parts of a festival cause attendees to return next year?
Are partnerships at an event properly valued?
Advancements in our ability to read emotions, behaviors and cognitive states have made answering these questions easier - and our focus is helping brands make sense of these new ways to measure experiences.
Just how impactful is live music?
MEASURING THE BIOMETRICS OF LIVE NATION, CISCO AND ANNIE CLARK
what emerging tech matters?
WHAT THOSE IN THE KNOW THINK YOU SHOULD KNOW
So, who are you?
AGENCY LIFE MEETS ACADEMIC LIFE