“We’re unreliable narrators of our own lives.”
We believe studying real-world behaviors is more accurate and cost-effective than asking people to interpret themselves through surveys.
By using biometrics to see how people truly feel, geo-located data to see where they actually go and computer vision to understand what they are really doing, we are able to avoid inherent biases found in traditional research.
Plus it is super fun to play around with new tech.
PROVING THE POWER OF LIVE MUSIC USING BIOMETRICS - AND ANNIE CLARK
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