Live Nation

TBD Labs concepted, designed and executed a first-of-its-kind research project using EEG wearables and Galvanic Skin Response sensors.

The neuroscientist-backed findings show brands that live music is a more impactful media channel than video games, recorded music and streaming content.

These findings are proving key data points in shifting media spend into live music as the study has been featured in Fast Company, Billboard and at Cannes Lion.