Live Nation

TBD Labs worked with Live Nation to concept, design and execute a first-of-its-kind research project using EEG wearables and Galvanic Skin Response sensors.

The neuroscientist-backed findings show brands that live music is a more impactful media channel than video games, recorded music and streaming content, and that the emotional engagement of live music increases the purchase intent for on-site brands.

These findings are proving key data points in shifting media spend into live music experiences as the study has been featured in Fast Company, Billboard and at Cannes Lion.